Friday, 9 September 2011

Work Placement



I was fortunate enough to land myself in a work placement at Urban Feather.
During my time, I asked Kate quite a few questions so I could build a picture in my head of how she has got to where she is now.

Urban Feather is a leading design and marketing agency in North Lincolnshire. Kate Kerr runs the business and has over 9 years industry experience, and started out at a university in Derby doing a degree like me, then she graduated and worked for a small Graphics business in Scunthorpe before leaving to start her own business.

When Kate asked me what I wanted to get out of the experience, I thought asking for another placement would be cheeky, especially on the first day, so I just told her I wanted to learn something new, and overall see how it feels to be a 'Junior' for the day.

I got given the task to produce 8 x A1 posters for the client Chirohealth, a chiropractors in Scunthorpe. This was based on existing imagery and layouts at a much smaller scale, so I did have some artistic license, especially in the bottom section where the contact details were omitted, so I had a play around. This sounds fairly straight forward, although little did I know, I would be doing this in Quark. Software I didn't know how to say let alone use. After some trial and error I eventually go there, and we compressed the images down ready to send off to the client.
This experience was reminiscent of my Year 10 work experience at a design and marketing agency where I was put in front of a Mac and told to use Photoshop - I didn't even know how to switch the Mac on for the first half an hour!

I thoroughly enjoyed my experience, especially as encountering obstacles in Quark made it more exciting and challenging, and it was great that Kate was around to give me some helpful pointers. Something I learnt about was scale, as the original layouts were A4 so they wouldn't have looked right at A1 but with the use of a white board I was able to draft my layout before executing.

When I get a copy of my work back from Kate, I will post it to my blog.

And great news, as I finished for the day, Kate asked me to go back in October half term, or whenever I have a free couple of days. Result.

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