Brief 1

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

4Creative – TV Show Campaign
Brief
To design and create a promotional campaign advertising the series to be viewed by the mass media.
Background / Considerations
The Skins TV show is about to hit the screens again with a fresh new cast- this time with university students. The show follows a group of 18-24 year olds in Leeds and shows the stresses of coping with university and living alone, but focuses on the partying. What methods of communication does the target audience use? How can the campaign promote the difference between the younger cast from previous seasons with the new older cast?
Mandatory Requirements	Deliverables
Must use the Skins and Channel 4 branding to keep it uniform and recognisable but with a fresh, new, exciting approach.	A campaign that explores and exploits the channels of mass media communication. A trailer/motion graphic showing the new cast.
Studio Deadline	Module Deadline
3 weeks.	14th December 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.