Brief 3

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Boost
Brief
To identify and promote to a new audience to that will choose Boost as the energy drink of choice.
Background / Considerations
Boost offers a range of performance drinks, which are slightly cheaper than the other leading brands of energy/performance drinks. The current target audience ranges from students to those who are more price conscious? What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
Not to target under 16s. Keep it simple, no need to over complicate the message. Clarity is essential.	A promotional campaign for the present and future that explores a range of formats.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.