Saturday 13 February 2010

Collection 100 Product Evaluation

I think I have come a long way from my research, to say I started with Christmas as a topic and had a very hard time finding a direction to go in, I am very pleased with where I have ended up. I have really challenged myself with creating a film, and editing it.

I think the end product, 100 seconds of jokes is quite funny, however it is not what I had originally set about accomplishing, as I was hoping to get 100 people to tell 100 jokes, however, one important lesson I have learnt is putting people on the spot in front of a camera asking them to tell a joke, is not incredibly successful, my close friends who really understood what I was trying to accomplish were very helpful and volunteered to tell multiple jokes, however this was not suitable to my brief. However, some people, no matter whether I gave them a joke, would not entertain the idea, sadly some are in my class...

The film and DVD set up is extremely basic, because a) I had no idea how to create something intricate and b) because I wanted the focus to be the jokes, not the way the menus are built etc. I have included the other jokes on the disc as I felt it would be a complete waste if they weren't included.

I did find the DVD quite entertaining to watch back, however I found myself staring at frames either side of the screen on a lot of the jokes, although I tried to set the camera up so this was not included and it was just the plain neutral background, it appears I was not careful enough. If I had the knowledge I would have cropped the shots to erase this, as it did become quite an annoyance.

Jokes that went wrong have been put on an outtake film, however, some were just too offensive and I have had to get rid of them completely. I do understand some of my jokes included are close to the mark, but a lot of comedians are, there is a warning on the poster and DVD cover to warn people that it may cause offence.

I like my 5x5 grid of images of some of the participants, it gives a clue again to what is on the disc without saying "This disc contains jokes"... As the photos were taken against the same background, it gives consistency although the lighting does vary.

After research into the DVD posters, I used the same visuals from the DVD packaging, but included the DVD logo and a 'review' to make it more realistic, and to show what the poster is promoting as it isn't quite as obvious as some posters, for example, some have, directors names, actors names and awards won printed on.

I do believe I have fulfilled my brief, and do hope that my film will make someone smile, if not laugh, people have asked to watch it, and from every person I have seen watching it they have laughed several times.

If I had chance to revisit brief, I would consider advertising volunteers to tell jokes, rather than put peopleon the spot, although some people were more than happy to help, I do understand it can be a little daunting in front of a camera. Also I would have liked to photograph every person that told the joke, but I did not have access to a decent camera all the time, and again I think that would add to the horror of being in front of a camera.

I was extremely thrilled that second and third years took part, I am usually a really chatty person, but I was quite worried about approaching them, especially near deadline. The vast majority were very nice and helped out, and made comments on my project, and it is still nice that some ask me how I am getting on when I walk down the corridor.
What skills do you feel you have developed through this module and how effectively do you think you have applied them?

I feel my research skills have improved massively, with the ‘What If’ brief being a guideline to what research is required for a project. The Collection 100 brief has looked at a different way of information collection, for example, the facts, opinions and objects.

Skills in software again have improved as I imagine they will at the end of each module, in the Photoshop brief I learnt how to export a number of Photoshop files into a PDF presentation. I learnt the very basics of putting together an image sequence together on Final Cut Express from exporting images to a batch on Photoshop. I enjoyed learning Final Cut so much, I decided to incorporate it into my Collection 100 Product brief, and learnt how to video on camera, play it back into the computer and edit the project using the timeline, the blade tool and selection tool on Final Cut Pro. I then had to learn to export it to the correct movie format so that it could be burnt on to a DVD. I learnt a few more things in Illustrator, from a peer, they explained the best way for me to create a net, which involved using the pen tool, this again was quite an important skill for the Collection 100 brief, as without it I would not have been able to create suitable DVD packaging.

I learnt book binding this term, which was really interesting; however I was quite ill so as much as I enjoyed it, I really didn’t want to be there. It is something I would definitely like to learn again, and integrate into my briefs of the future. I was pleased with the end products that I had created; they look quite professional and smart. I feel this has been quite an essential skill for my Graphics work, as if I wanted to create a book; I would have had no idea.

I have spoken to more people this term; for example, I have spoken to second and third years, which happened through approaching them for help in one of my briefs, last term I had not spoken to them. Also I spoke to some older students briefly as I was lucky enough to be able to sit in on a talk to the second years from a Graphic Designer.

I have started to plan out what to do with my time which is a skill developed from the Time management PPD session. This helps me to work to certain targets for specific times to make my aims attainable.

The Visual Language – Photography day brief has helped me to look more carefully when considering frame and format, which was considered when photographing my yellow object for the Photoshop brief. What approaches to/methods of research have you developed and how have they informed your design development process? Categorisation has been an approach to my research in a number of ways, for example, the Collection 100 – Photography brief was the small introduction to categorisation, as the photos had to cover, words, textures, people and places.

The What If brief looked at categorising research based on its form for example, quantitative, qualitative, primary and secondary. Collection 100 was heavily focussed on categorisation and the workshop about methods of categorising before the brief was issued at Christmas. I have also learnt to look deeper into research, and question things to help solve the problem, for example in the topic of homelessness we realised the high amount of deaths from drug abuse in recent months, and questioned why aren’t those people getting help, which lead the project on to be about informing rough sleepers of where they can get medical help.

What strengths have you noticed in your work and how have/will you plan to capitalise on these?

I think my level of creativity is quite a strength in terms of format, for example creating a stencil/sticker idea to navigate rough sleepers to medical help for the What If group brief, and a lot of other groups made posters, and so I have learnt and will quote, ‘Posters do not always solve problems’.

Also in my Collection 100 Product brief I created a film, as publications featuring jokes, usually are written down, on the internet, in crackers and in joke books, which have clearly been done before.

Back up research is quite a strength in my work, and shows how I have arrived at certain outcomes.

What weaknesses can you identify in your work and how will you address these fully?

Again, I seem to leave my sketchbook work until near the end, although I was much more organised with it than the previous module, I did leave some bits until the end, which ends up creating unnecessary stress for me.

Another weakness is my graphic abilities, when looking at my work I feel I am not always that adventurous, although creating a film was very out of my depth, in terms of the printed work, I would love to learn illustration, to get out of the idea of using computer type all the time.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

- This is probably an issue I will always try and improve, but my time management is something I will try and manage differently, especially with printing, to allow room for technical hitches.
- My development work needs to be kept together so it all feeds into one in continuous flow, as some development is in my sketchbook and some on my blog.
- I will try and present better at crits, I am normally not a nervous person, but I do worry sometimes presenting an idea to a small group as it can feel a little pressuring, especially when it may be an idea that is something out of the ordinary.
- I will try and learn not to be so pessimistic about my work; this is an issue I have had since school, and something I do aim to overcome. I am not entirely negative in the fact that I say, “My work is rubbish”, but I do tend to say, “I am not entirely sure about this idea…” so I need to learn confidence better.
- I will learn to dissect the problem properly before trying to jump into something too early; this is something I learnt in the What If brief.

Attendance – 4/5
Punctuality – 4
Motivation – 4/5
Commitment – 4/5
Quantity of work produced – 3
Quality of work produced –3
Contribution to the group - 4

Monday 1 February 2010

Blog Group Discussion...

Posted here, as the members blogs were not uploaded.

Chris Anderson - I was in his Crit Group on Friday, so it was interesting to see where he had taken his ideas after the discussions the group had. He has took the idea of categorising the masks he is making into decades which I think is a really good idea, for example for the 60's decade he has a Beatle inspired hair cut mask!

Emma Cooper - Emma's idea has also slightly changed, which was a suggestion I made, instead of creating one pop up book of a tree with 100 branches, 10 books of 10 trees with 10 branches inside, this may work easier in terms of crafting, and will be easier to read the facts printed on the branches.

Ben Mckean - This is the first time I had seen any work by Ben so it was interesting, I think the Lego book is an interesting idea, however, I suggested the images of the lego structures he photographed should be on a white background for consistency.