Brief 4

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Body Shop
Brief
To create a campaign to support the Body Shop’s effort to ‘Stop Sex Trafficking of Children and Young People’ and to educate those lacking in knowledge.
Background / Considerations
Human trafficking is the third largest and fastest growing criminal industry in the world. It exists all over the world, not just in less economically developed countries. Is everybody aware of the seriousness and existence of this crime? Is there a particular audience that needs educating? Shock tactics?
Mandatory Requirements	Deliverables
To incorporate the No No logo, and stick within the current colour palette.	A campaign that covers a variety of formats in order to allow full coverage of the target audience e.g. mail out, poster, badges.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.