Brief 2

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Partners
Brief
To create the name and brand for the gallery that has the impact to generate positive news, discussion and interest in the concept.
Background / Considerations
Following a pilot scheme of an art gallery in a hospital, there is the chance to extend this concept nationwide to showcase a range of work from some of the UK’s most famous artists. sensitivity – how can the brand suit a diverse group of people from all backgrounds and social spheres? How can the art benefit the patients at a time of medical need? The branding must be clear, and not confused with existing art works around the hospital.
Mandatory Requirements	Deliverables
The brand needs to extend beyond the usual elements of a logo, typeface and colour palette. It must also be approached with sensitivity.	A PDF presentation of the name and branding.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.