Design Strategy Presentation

Open publication - Free publishing - More design

Feedback from Lorenzo and Joe:

- Good delivery.

- Needs more content so audience aren't staring at the screen for too long while I am presenting.

- Plenty of examples of work I aspire to create, but not enough examples of my own work.I was incredibly nervous about this presentation, even more so than my end of year PPD presentations, which was rather bizarre. Everybody did a great job, it was good to see what everyone else wants to do - as a few people had changed their focusses since last Summer.

Design Skills Evaluation Revisited

Jobs: 28/9

Jobs: 26/9

Manchester Print Fair

First research visit of the third year with; Hazel Gage, Brady Miller, Sarah Frackleton and Sophie Herring! We bumped into fellow designers; Jonny Finch, Rob Green and Naomi Farrararar :)

Also accidentally dropped my camera so apologies for some of the images, the focus no longer works!

The Night and Day cafe... and the amazing book shop, Magma next door! Where a lot of us hammered our loans!

It was an enjoyable day, although the print fair was not quite what I was expecting, I found it to be a lot of illustration based work, for design's sake, rather than having a purpose... Although Amber has said in the past this type of work tends to sell! I did purchase a cool beer mat/business card, poster and a photo...

Cool photo from Alex Hoggarth- who was delighted at the prospect of us third years travelling from Leeds to the print fair!

Funny poster from Good Grief!

Awesome artwork on a building in the distance, it reminded me of Avatar.



A huge poster outside House of Fraser... how I would love to have a piece of work that big in a city!



Some cool type...





I first saw this Stella ad the other day on the way to Bradford Infirmary (visiting Jamie F) and loved it but I did not have a camera. Not only do I like the visual but the clever meaning especially how the men in the picture are supposed to represent the triple filtered and the smooth outcome is the woman... OR that's how I read it anyway.
Luckily I saw this in Manchester Victoria station when I was equipped with a camera...

Other Briefs

I had a few other briefs that if I'm honest wasn't really keen on, so I am going to wait for the YCN and D&AD Briefs to come out, hopefully in the next few weeks! Both websites have briefs with plenty of branding opportunities...

Watch this space.

I have also considered the possibility of doing a live brief from the company I did a placement with... Maybe I need a discussion with Fred.

Statement of Intent

The briefs I have selected support my interest in Branding and Promotional Campaigns. This is for both screen and print, and from previous briefs the two can go hand in hand, but I still don't feel quite as focused as I envisioned I would be in the third year, hence being stuck between screen and print.

I love the quality and tactile features of printed media, I like being able to hold my design and feel it in my hand. I like to create work that could be put on a wall like poster prints or kept like business cards, this is the kind of thing I have enjoyed creating in the past. But I equally like to see things move and transform, hence my love for screen!

I aim to start looking at After Effects more creatively and exploiting the program to my advantage, as in the second year I found After Effects was limiting my creative potential; I had the ideas in my mind, but I didn't know how to create them on screen. I have to learn to get past this and see my ideas through instead of changing my mind to something that's easier to do. Instead of dipping my toe in the ocean, I just have to dive in, it's now or never.
I need to improve my Illustrator skills too! Again, I have let Illustrator limit me, and I always used to use Photoshop, but this year it's all about the vectors!

I want to take advantage of the live briefs coming in to the studio - without getting myself too stressed! The opportunity to do this is really exciting, and great practice, at producing for a real client.

There is so much I would like to get out of this year, firstly, a good grade. A better than good grade. A strong portfolio that successfully communicates who I am as a designer. My own identity and branding, this way I can put myself out there and hopefully get some work. And more placements, not just with Urban Feather but a variety of places.

Brief 7

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Mexican Museum of Design
Brief
The subject is about death, a personal consideration or approach, the meaning in your own culture, how we fear, celebrate or deal with it. It can be reflected in serious or playful way.
Background / Considerations
The Mexican Museum of Design, represented by the MUMEDI Foundation with support of Adobe Systems, call designers, students, teachers, professionals and anyone interested in the subject, to participate in the International Poster Contest 'To Death with a Smile', to promote the exercise of good design. What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
In the end it should be put into the requested electronic file format. Dimensions 60 cm x 90 cm, vertical. Format JPG with 200 dpi’s in RGB colors.	A graphic representation of death that fits the mandatory requirements.
Studio Deadline	Module Deadline
October 17th 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Notes: 21/9

Brief 6

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Eye Spy
Brief
To investigate the topic of surveillance taking into account morals, ethics and technology. From this a dynamic set of statements needs to be displayed visually.
Background / Considerations
Britain has one and a half times as many surveillance cameras as communist China, despite having a fraction of its population, shocking figures revealed yesterday. There are 4.2million closed circuit TV cameras here, one per every 14 people. From the Daily Mail, August 2009. Is this pro or anti? How will the resolution communicate this? Type and/or image? Sound?
Mandatory Requirements	Deliverables
The words and/or imagery used must be appropriate and visually stimulating.	A set of 3 posters and a short moving sequence.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 5

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Hangover 2 DVD Promotion
Brief
To design and create a campaign to promote the release of the Hangover 2 DVD.
Background / Considerations
The Hangover and The Hangover 2 are a set of comedy films about a group of 4 male friends and their stag do’s, the third film is currently in talks. How can the promotion capture the humour featured in the film? Visuals? Quote?
Mandatory Requirements	Deliverables
Must capture the humour used throughout the film. Explore quotations in the film in a visual way.	A print and screen based campaign- with the screen based element to comprise of a range of screen savers.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 4

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Body Shop
Brief
To create a campaign to support the Body Shop’s effort to ‘Stop Sex Trafficking of Children and Young People’ and to educate those lacking in knowledge.
Background / Considerations
Human trafficking is the third largest and fastest growing criminal industry in the world. It exists all over the world, not just in less economically developed countries. Is everybody aware of the seriousness and existence of this crime? Is there a particular audience that needs educating? Shock tactics?
Mandatory Requirements	Deliverables
To incorporate the No No logo, and stick within the current colour palette.	A campaign that covers a variety of formats in order to allow full coverage of the target audience e.g. mail out, poster, badges.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 3

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Boost
Brief
To identify and promote to a new audience to that will choose Boost as the energy drink of choice.
Background / Considerations
Boost offers a range of performance drinks, which are slightly cheaper than the other leading brands of energy/performance drinks. The current target audience ranges from students to those who are more price conscious? What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
Not to target under 16s. Keep it simple, no need to over complicate the message. Clarity is essential.	A promotional campaign for the present and future that explores a range of formats.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 2

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Partners
Brief
To create the name and brand for the gallery that has the impact to generate positive news, discussion and interest in the concept.
Background / Considerations
Following a pilot scheme of an art gallery in a hospital, there is the chance to extend this concept nationwide to showcase a range of work from some of the UK’s most famous artists. sensitivity – how can the brand suit a diverse group of people from all backgrounds and social spheres? How can the art benefit the patients at a time of medical need? The branding must be clear, and not confused with existing art works around the hospital.
Mandatory Requirements	Deliverables
The brand needs to extend beyond the usual elements of a logo, typeface and colour palette. It must also be approached with sensitivity.	A PDF presentation of the name and branding.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.