Tuesday, 29 March 2011

Task Four... Who else is out there? How good are they?

Edge Interactive:

Stengths
- Cover a wide range of services.
- High quality, yet cost-effective.
- Recently extended team, more expertise and knowledge.

Weaknesses
- Produce a lot of printed material.
- Work not widely recognised.

Opportunities
- Expansion more into the 'digital age' - more interactive solutions.
- Ever increasing usage of internet - more people wanting websites.

Threats
- With the recession hitting the Scunthorpe area very hard, it could affect future business.
- A lot of people learning to make their own websites - less business.

FND Collective:

Strengths
- Merge a variety of disciplines - greater expertise.
- Resolutions are in the public eye: music videos, commercials etc.

Weaknesses
-

Opportunities
- New technologies emerging, will be more expansion points for the company.

Threats
- General competition - as the digital design industry opens up further with new technology.

MPC

Strengths
- Leads the world in post production and visual effects for film and advertising.
- Diverse creative portfolio- appealing for potential clients.
- No printed media as such so company is resourceful.

Weaknesses
-

Opportunities
- Expansion in technology e.g. Super HD.
- Increase in popularity in 3D films.

Threats
- Competition

Mainly, from the above analyses the external weaknesses are competition. For the smaller company, e.g. Edge, the internal weaknesses is the economy. However, for the larger companies like MPC and FND Collective, I found it hard to think of any weaknesses, as they are big companies, especially MPC, who can't really afford to have weaknesses.

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