Monday, 28 March 2011

Enterprise Brief... Company Name

Today we met in the canteen to discuss what our company would be about, and come up with a name. It was a slow start, but in the end we decided to be a company specialising in editorial design, creating our own magazine too as a type of promotion and a way of building a status. We wanted a name short and snappy, my first idea was Grid, followed by Margin, slightly dull really, but it starts the name firing process! Many names were thrown about before eventually I said Quarter, before quickly moving on to think about another name, and the group liked it. I wasn't keen, it was just a word I said, but thinking about it, it was logical. There are 4 of us for one company, meaning we were each a quarter of the company, the magazine would be distributed 4 times a year. It made sense. The word brings about many different visual ideas, and a really interesting logo could be created.

Amy and Emma had written a list of what we needed for the presentation, and delegated to each of us:
- Amy: Company information, Magazine, Clients
- Liz: Legal information (trademarks etc.), Insurance + banking
- Emma: Premises, PR, Launch Party, Logo
- Me: Anything else financial.

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