Amy asked me to help out with the PEST analysis, with the Technology side.
As a Graphics collective it is essential that we are up to date with the latest technology and software, as it is incredibly fast advancing. To ensure this, in our start up, we will have the latest iMacs, a top of the range printer, scanner, camera and lightbox. In terms of software, we will have the newest Master Collection from Adobe which features all the software we require, we will also purchase Microsoft Office which will be ideal for word processing, accounts and presentations. Finally, we will purchase Final Cut Pro which is not included in the Master Collection, but will be beneficial for projects in screen.
Relating to this is issues with our competitors having more up to date software and equipment than our own resources.
One way in which we will ensure we are up to date on these kinds of issues is from subscriptions to magazines such as Mac User, these types of journals feature the latest software and technology including reviews which will be beneficial to any new decisions we make in this area. Exhibitions such as Macworld would be incredibly helpful to our collective's development, it may be pricey, but I am sure there will be other such exhibitions and trade fairs we can attend. Signing to Adobe and Apple mailing lists will be useful too, to receive emails and updates of the latest technologies.
Technological factors will also influence our outsourcing decisions too, for things not performed in-house, for example, printers, and photographers. As long as we keep up to date with the people we outsource, we will have knowledge of whether they are still the suitable choice for us, it's no good using Printer Company A if Printer Company B have just invested in a higher quality, low cost printer.
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