Task Three... How Will I Promote Myself?

In terms of the Murray and O'Driscoll, 'Marketing Communication Model', not all of the points apply to me at this stage, but further into my career I believe they will. From what I have learnt a mix of some, if not all are what are required for successful marketing communication. The main two I am looking at...

- Advertising

This will be something that I will use, this is using the mass media to spread the word of my practice in a low cost manner. The main method of media I will use is the internet, as this is lower priced than methods relying on printing, and there is a better form of control on who I target. It is also a convenient method in terms of people wanting to contact me. An ideal platform for this would be a website, pop up advertising is annoying, and as soon as I see a pop up I close it without even looking at the content.

- Direct-mail and direct response marketing

This is definitely a method I will use for companies I know I definitely want to make contact with, rather than the finding me. To avoid my target audience throwing my direct mail straight in the bin, it would have to be something that would speak directly to them.

- Personal selling

A method all about the customer, by building a successful and profitable relationship. The customer must come first... and although I hate this phrase I guess I have to act as though 'the customer is always right'. Even though from customer service experience in the past, this is far from the truth.

- PR

This is incredibly important as it is about dealings with the public and anyone who can have an effect on the 'business'. PR covers a wide range of methods and tools which will be essential to my development; press releases are one method, a good way of attracting positive attention. I think this would be a good marketing strategy and can use the means of a website to publish this.

Other methods:

- Trade fairs

- Exhibitions

- Merchandising

- Sales Promotion