Korey Kay and Partners

Other examples of their work:

This is a powerful piece of imagery, together with the shocking statistic it is very effective.


Their motto:

This is a fantastic motto, it doesn't cost a lot of money to outsmart someone or a view.

PPD Preparation for 11/10

1. What major point stands out in your learning of this experience?

2. What one thing would you have done differently whilst there or in preparation?

3. Has it changed your outlook on the business going into your final year?

- A few things I have learnt - when I have a non-free email account, to check I have paid for it... This could have jeopardised any placements or opportunities. (I learnt from visiting professional Ric Bell, he too did the same with his website! Made me feel slightly better, although his situation is much worse!)

- Not to let lack of money/job get in the way of visits and placements - maybe a job and some sort of cash flow would have encouraged me to go places.

- To have more confidence, I was so suprised to have been offered a placement, and to be asked to go back (in a few weeks).

- In terms of the Summer, I wish I had got a job, I can't believe how difficult it has been this Summer - I didn't even get a job at H Samuels in Leeds despite already been working at the Scunthorpe branch for 2 years! 

- In terms of my placement, I don't think there was anything I would have done differently, and there wasn't any way I could have prepped, as my work was given to me on the day, although I did ask Kate beforehand if there was anything I could do in preparation or bring with me.

- It has showed me I would enjoy doing more corporate work, I never saw myself working for a company doing more corporate work.

Jobs: 4/10

Group Tutorial: Amber Smith

Todays group tutorial with Amber, Steph, Finch, Dutch and Jo went really well - it was interesting, as always to see what my fellow peers are doing. But for me, it helped clarify a lot, even though I had made my rationale, seeing my briefs up on the wall helped me realise they were not focussed towards my rationale, and made my statement almost invalid. With the help of the group I made a few minor changes, and one major change, I completely removed The Body Shop brief and chose to go ahead with the CCTV brief - which if I am honest, that was the brief I was more excited about and had lots of motion based ideas for.

Jobs: 3/10

Email to Marlon Griffin

While writing my post last night on Marlon Griffin, I emailed him, basically asking for advice to getting in the television industry! I didn't post this as I really didn't expect a reply, his PA has got back to me:

I have a contact in the BBC, quite a large one, but I don't want to be cheeky in doing so!!

It's a short but sweet email and this could be a really valuable piece of advice!

Then I checked in my Junk mail folder, and the man himself had also sent me a message, what a fantastic day!

Thoughts on my branding

My Italian house mate told me my name means, a jewel/diamond or a bud (closed flower), and the verb Gemmate means to blossom. I would like to investigate incorporating this into my branding, without it looking to flimsy and girlie!

BDA

Bruce Dunlop & Associates, based in London is a creative agency.

'We are a community of people who eat, breathe and sleep visual communication. We live for the moment our work PROVOKES a response, CONNECTS with an audience and DELIVERS a result.'

A great statement, already I want to work for this company, although this is really aiming high, they work for the world's biggest media owners. The kind of work they do is channel branding, promotions, set design, integrated campaigns and internal comms campaigns.

'If it requires a great idea and storytelling flair, we do it.'

This company is my dream job.

Their client list is very impressive, Al Jazeera, ITV, Channel 4, Setanta, MTV, Disney, Sky, O2, the list goes on...

A link to their cool show reel: www.bdacreative.com/#/en/Communication%20Showreel

This points me to another goal for this year, if I want to take myself seriously as being a motion graphics designer, I need a show reel!

Marlon Griffin

Marlon Griffin is a British director of commercials, he studies Graphic Design at Bristol University, then started out as a storyboard artist designing sequences for special effects. He has won many awards for his work from Cream, the Royal Television Awards among others.

I believe he is the Creative Director at BDA in Singapore, he has extensive experience in motion graphics and has directed for the likes of Nike, Orange, Coca Cola. He is known for his conceptual thinking, creative ideas and energy.

Without sounding creepy, I would love to be in this guys shoes, when I get older! 

Design Strategy Presentation

Open publication - Free publishing - More design

Feedback from Lorenzo and Joe:

- Good delivery.

- Needs more content so audience aren't staring at the screen for too long while I am presenting.

- Plenty of examples of work I aspire to create, but not enough examples of my own work.I was incredibly nervous about this presentation, even more so than my end of year PPD presentations, which was rather bizarre. Everybody did a great job, it was good to see what everyone else wants to do - as a few people had changed their focusses since last Summer.

Design Skills Evaluation Revisited

Jobs: 28/9

Jobs: 26/9

Manchester Print Fair

First research visit of the third year with; Hazel Gage, Brady Miller, Sarah Frackleton and Sophie Herring! We bumped into fellow designers; Jonny Finch, Rob Green and Naomi Farrararar :)

Also accidentally dropped my camera so apologies for some of the images, the focus no longer works!

The Night and Day cafe... and the amazing book shop, Magma next door! Where a lot of us hammered our loans!

It was an enjoyable day, although the print fair was not quite what I was expecting, I found it to be a lot of illustration based work, for design's sake, rather than having a purpose... Although Amber has said in the past this type of work tends to sell! I did purchase a cool beer mat/business card, poster and a photo...

Cool photo from Alex Hoggarth- who was delighted at the prospect of us third years travelling from Leeds to the print fair!

Funny poster from Good Grief!

Awesome artwork on a building in the distance, it reminded me of Avatar.



A huge poster outside House of Fraser... how I would love to have a piece of work that big in a city!



Some cool type...





I first saw this Stella ad the other day on the way to Bradford Infirmary (visiting Jamie F) and loved it but I did not have a camera. Not only do I like the visual but the clever meaning especially how the men in the picture are supposed to represent the triple filtered and the smooth outcome is the woman... OR that's how I read it anyway.
Luckily I saw this in Manchester Victoria station when I was equipped with a camera...

Other Briefs

I had a few other briefs that if I'm honest wasn't really keen on, so I am going to wait for the YCN and D&AD Briefs to come out, hopefully in the next few weeks! Both websites have briefs with plenty of branding opportunities...

Watch this space.

I have also considered the possibility of doing a live brief from the company I did a placement with... Maybe I need a discussion with Fred.

Statement of Intent

The briefs I have selected support my interest in Branding and Promotional Campaigns. This is for both screen and print, and from previous briefs the two can go hand in hand, but I still don't feel quite as focused as I envisioned I would be in the third year, hence being stuck between screen and print.

I love the quality and tactile features of printed media, I like being able to hold my design and feel it in my hand. I like to create work that could be put on a wall like poster prints or kept like business cards, this is the kind of thing I have enjoyed creating in the past. But I equally like to see things move and transform, hence my love for screen!

I aim to start looking at After Effects more creatively and exploiting the program to my advantage, as in the second year I found After Effects was limiting my creative potential; I had the ideas in my mind, but I didn't know how to create them on screen. I have to learn to get past this and see my ideas through instead of changing my mind to something that's easier to do. Instead of dipping my toe in the ocean, I just have to dive in, it's now or never.
I need to improve my Illustrator skills too! Again, I have let Illustrator limit me, and I always used to use Photoshop, but this year it's all about the vectors!

I want to take advantage of the live briefs coming in to the studio - without getting myself too stressed! The opportunity to do this is really exciting, and great practice, at producing for a real client.

There is so much I would like to get out of this year, firstly, a good grade. A better than good grade. A strong portfolio that successfully communicates who I am as a designer. My own identity and branding, this way I can put myself out there and hopefully get some work. And more placements, not just with Urban Feather but a variety of places.

Brief 7

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Mexican Museum of Design
Brief
The subject is about death, a personal consideration or approach, the meaning in your own culture, how we fear, celebrate or deal with it. It can be reflected in serious or playful way.
Background / Considerations
The Mexican Museum of Design, represented by the MUMEDI Foundation with support of Adobe Systems, call designers, students, teachers, professionals and anyone interested in the subject, to participate in the International Poster Contest 'To Death with a Smile', to promote the exercise of good design. What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
In the end it should be put into the requested electronic file format. Dimensions 60 cm x 90 cm, vertical. Format JPG with 200 dpi’s in RGB colors.	A graphic representation of death that fits the mandatory requirements.
Studio Deadline	Module Deadline
October 17th 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Notes: 21/9

Brief 6

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Eye Spy
Brief
To investigate the topic of surveillance taking into account morals, ethics and technology. From this a dynamic set of statements needs to be displayed visually.
Background / Considerations
Britain has one and a half times as many surveillance cameras as communist China, despite having a fraction of its population, shocking figures revealed yesterday. There are 4.2million closed circuit TV cameras here, one per every 14 people. From the Daily Mail, August 2009. Is this pro or anti? How will the resolution communicate this? Type and/or image? Sound?
Mandatory Requirements	Deliverables
The words and/or imagery used must be appropriate and visually stimulating.	A set of 3 posters and a short moving sequence.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 5

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Hangover 2 DVD Promotion
Brief
To design and create a campaign to promote the release of the Hangover 2 DVD.
Background / Considerations
The Hangover and The Hangover 2 are a set of comedy films about a group of 4 male friends and their stag do’s, the third film is currently in talks. How can the promotion capture the humour featured in the film? Visuals? Quote?
Mandatory Requirements	Deliverables
Must capture the humour used throughout the film. Explore quotations in the film in a visual way.	A print and screen based campaign- with the screen based element to comprise of a range of screen savers.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 4

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Body Shop
Brief
To create a campaign to support the Body Shop’s effort to ‘Stop Sex Trafficking of Children and Young People’ and to educate those lacking in knowledge.
Background / Considerations
Human trafficking is the third largest and fastest growing criminal industry in the world. It exists all over the world, not just in less economically developed countries. Is everybody aware of the seriousness and existence of this crime? Is there a particular audience that needs educating? Shock tactics?
Mandatory Requirements	Deliverables
To incorporate the No No logo, and stick within the current colour palette.	A campaign that covers a variety of formats in order to allow full coverage of the target audience e.g. mail out, poster, badges.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 3

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Boost
Brief
To identify and promote to a new audience to that will choose Boost as the energy drink of choice.
Background / Considerations
Boost offers a range of performance drinks, which are slightly cheaper than the other leading brands of energy/performance drinks. The current target audience ranges from students to those who are more price conscious? What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
Not to target under 16s. Keep it simple, no need to over complicate the message. Clarity is essential.	A promotional campaign for the present and future that explores a range of formats.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.