Task One... Who Am I, Who Are They?

Possible client groups that use Graphic Design, that I am interested in:

- Music industry - Promotion, Cover Art.

- Public health- Campaigns.

- Entertainment - Cinema, DVD, Idents, Advertisements, Title Sequences

- Fashion - Branding, Magazines, Promotion.

- Retail - Branding.

- Technology- Branding, Apps (iPhone).

- Photography is an area I have a keen interest in, that covers all of the above.

I have no idea, still, of what area I want to focus in on, but for the purpose of the task I will choose the music industry...

Through research I have found that most of the cover art jobs in the music industry are for freelancers, who are picked to come in and work with the others.

What skills I have and how they relate to the needs of your client group?

- Idea generation - to build any concept for a project, a confident generation of ideas is essential.

- Keen interest and knowledge of the music industry - this is obviously vital to have knowledge of past and current music genres, artists etc.

- Ability to work in a team - producing TV adverts requires a team of professionals to produce a piece of work, e.g. sound engineers... and in contrast producing cover art, the designer may be required to work to the needs of the artist.

- Continuously growing knowledge of Adobe software; Photoshop, Illustrator, InDesign, After Effects.

What skills are needed and what skills do I want to develop?

- A sound knowledge of video editing, animation and sound - I have a very limited and basic knowledge of animation, but I plan to develop this further as I am very interested in this area of Graphic Design.

What are my professional/creative aims and how do they relate to the needs of the client group?

- A good foundation of knowledge in design for screen, with knowledge to be applied from designing for print, so I am not too restricted.

-To become a well established designer, known for reliability and high quality, which will make me more appealing to clients.

- To transfer the passion I have on to others - behind any good graphics requires a passion in that subject matter to effectively pass on the message to the target audience.