Wednesday, 15 December 2010

MPC...

"MPC (The Moving Picture Company) leads the world in post production and visual effects for the Feature Film, Advertising, Digital and Television industries. MPC is based in Soho - London, Santa Monica - CA and Yale town - Vancouver. The facilities are centrally located, networked and have a dedicated digital infrastructure.

MPC Digital takes traditional VFX to the plethora of new Advertising channels available today; whether banner ads for internet websites to special projects such as code driven LED installations, the team can advise on how to re-use content created for traditional media in today’s world; or indeed start something from scratch…"

I would love to be part of their team, they create some of the best adverts out there, and win some well deserved awards too. One of my favourite adverts that they were a part of is the Cadbury, Gorilla's Moment.



The 90 second spot was the first chapter of a series of Cadbury commercials, and in this one it featured a gorilla effortlessly but passionately playing the drum solo in Phil Collin's 'In The Air Tonight'.

Another fantastic advert is the Evian, Skating Babies commercial, which won a Gold Award at the London International Awards '09 and also got into the Guiness Book of World Records for being the most watched viral.

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