No News Is Good News- Message and Interpretation

Overall, for my text only poster, I feel I completely answered the brief, it was high impact, clear and served its purpose of informing and persuading, however, I disagree with some of the comments that were made during the anonymous crit about this poster, as the person had said it was too sinister, but then suggested I used a 'dripping blood font', which is contradictory and also would move away from looking like a public health campaign to an invite to a Halloween party, so the person had not understood what it was about, the other person thought that it worked well as the colours worked well and I think this is because they were used in the correct weights and quantities, as there was only a small amount of red to make it the first noticeable element of the piece which then leads to the bright white text.

Looking back at the potential final 2, the black and the white, the white could be used as well, maybe in a hospital, as the white indicates it is clean and clinical, whereas the black is more likely to symbolise death.

My image only poster was incredibly weak, I think in theory it worked well, as the message behind it made it highly significant, but to other people, they did not see the question mark hidden within the heart, I did try other methods such as using a red question mark but it was too obvious and looked slightly tacky!

This weakness was picked up on by the comments from the crit, and it a was suggested I used a heart symbol, which is what I had done in the first place but received extremely negative feedback form peers as it seemed to communicate love rather than health. Even now, I am still unsure of how I could have improved on this.

My text and image together was average, the heart image was backed up by the text, but the text was not as effective as it was not on its own. Also, the image had to be made smaller, to allow room for the text, so the question mark appeared even more unnoticeable.

Again, due to the weakness of the image, I am unsure of how I could improve this, other than scrapping the heart altogether. Maybe the ECG line showing someone alive then dying could be used underneath the text, however, it does not really communicate undiagnosed illnesses.

In terms of answering the brief, the three posters stuck to the 2 colours plus stock guideline, they were in the format of 2:1 at A3 scale, the message was simple and to the point and finally, the three were visually consistent.