Speaking From Experience... Evaluation

The problem I identified is that not everyone makes full use of trip week, my primary research in the studio supported this issue, and I found some people did not do anything but wished they had. Therefore I decided to try and promote trip week to encourage my target audience, next years first years, to get out there and make the most of this week. As I did make the most of trip week, speaking from experience, I want people to be as inspired as I was. I took lots of photo's to go in my stock library, which happened to come in use for my What Is A Line, Visual Language brief, and some art work I saw at the Saatchi inspired my book brief.

My methods of research were fairly limited for primary, as all I could do was ask this years first year group how they spent trip week, what they wish they could have done, and museums they would like to visit. This is the main research that has informed my response to this brief.





My secondary research was looking into places students could visit in trip week, I focussed on London mainly because that is where I went, and it is a fantastic city, and with enough preparation and planning, the travel can be extremely cheap, as I found out in my research, I looked into travel to London, student railcard prices, hostels and attractions. This would then be transferred to the website I wanted to create. With more time and resources I would love to have gone to different cities to photograph and collect information and even review some of the places, to create a whole series of information, even European cities. If I had realised how important this week was, I would love to have gone somewhere like Paris or Berlin.


The secondary research mainly took the form of the Internet, I am not a huge fan of internet research as there are always contradictions and misinterpretations, however by visiting the gallery websites, and travel websites I can be assured that the information is likely to be very accurate.


The Victoria and Albert Museum website proved a useful tool for research:

I struggled a lot with this brief due to reasons out of my control, so I found it incredibly hard to design, I had the ideas there in front of me, but I could not see the ideas visually. I learnt you just have to throw yourself into it, and learn to enjoy making mistakes rather than being annoyed and getting nowhere.
I am a little disheartened my products aren't to scratch, and printed on the correct stock, so next time I will make sure I can get into print. The products are slowly growing on me, and I feel I have partially answered the brief as I have designed the range of products, but they have just not been produced.
I decided against the text/email, as the students will be around the studio a lot, so they will be reminded by the posters, business cards etc. around.

Here are my final products...

- Business card.

- The Road trip CD

- Poster

- Business card

- Stickers

- Website (proposal)

As a proposal, to take this further, with knowledge on websites and time to produce one, I would like to have created an actual website rather than an animated screen shot. Some hot dog fold books of places to go, stay and travel would be a great idea to print.

I feel I have a small range of products but I don't think I have tken full advantage of the brief; I could have really branched out with this and transferred the logo on to shot glasses, key rings, t-shirts, etc.