Statement of Intent

The briefs I have selected support my interest in Branding and Promotional Campaigns. This is for both screen and print, and from previous briefs the two can go hand in hand, but I still don't feel quite as focused as I envisioned I would be in the third year, hence being stuck between screen and print.

I love the quality and tactile features of printed media, I like being able to hold my design and feel it in my hand. I like to create work that could be put on a wall like poster prints or kept like business cards, this is the kind of thing I have enjoyed creating in the past. But I equally like to see things move and transform, hence my love for screen!

I aim to start looking at After Effects more creatively and exploiting the program to my advantage, as in the second year I found After Effects was limiting my creative potential; I had the ideas in my mind, but I didn't know how to create them on screen. I have to learn to get past this and see my ideas through instead of changing my mind to something that's easier to do. Instead of dipping my toe in the ocean, I just have to dive in, it's now or never.
I need to improve my Illustrator skills too! Again, I have let Illustrator limit me, and I always used to use Photoshop, but this year it's all about the vectors!

I want to take advantage of the live briefs coming in to the studio - without getting myself too stressed! The opportunity to do this is really exciting, and great practice, at producing for a real client.

There is so much I would like to get out of this year, firstly, a good grade. A better than good grade. A strong portfolio that successfully communicates who I am as a designer. My own identity and branding, this way I can put myself out there and hopefully get some work. And more placements, not just with Urban Feather but a variety of places.

Brief 7

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Mexican Museum of Design
Brief
The subject is about death, a personal consideration or approach, the meaning in your own culture, how we fear, celebrate or deal with it. It can be reflected in serious or playful way.
Background / Considerations
The Mexican Museum of Design, represented by the MUMEDI Foundation with support of Adobe Systems, call designers, students, teachers, professionals and anyone interested in the subject, to participate in the International Poster Contest 'To Death with a Smile', to promote the exercise of good design. What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
In the end it should be put into the requested electronic file format. Dimensions 60 cm x 90 cm, vertical. Format JPG with 200 dpi’s in RGB colors.	A graphic representation of death that fits the mandatory requirements.
Studio Deadline	Module Deadline
October 17th 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Notes: 21/9

Brief 6

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Eye Spy
Brief
To investigate the topic of surveillance taking into account morals, ethics and technology. From this a dynamic set of statements needs to be displayed visually.
Background / Considerations
Britain has one and a half times as many surveillance cameras as communist China, despite having a fraction of its population, shocking figures revealed yesterday. There are 4.2million closed circuit TV cameras here, one per every 14 people. From the Daily Mail, August 2009. Is this pro or anti? How will the resolution communicate this? Type and/or image? Sound?
Mandatory Requirements	Deliverables
The words and/or imagery used must be appropriate and visually stimulating.	A set of 3 posters and a short moving sequence.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 5

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Hangover 2 DVD Promotion
Brief
To design and create a campaign to promote the release of the Hangover 2 DVD.
Background / Considerations
The Hangover and The Hangover 2 are a set of comedy films about a group of 4 male friends and their stag do’s, the third film is currently in talks. How can the promotion capture the humour featured in the film? Visuals? Quote?
Mandatory Requirements	Deliverables
Must capture the humour used throughout the film. Explore quotations in the film in a visual way.	A print and screen based campaign- with the screen based element to comprise of a range of screen savers.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 4

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Body Shop
Brief
To create a campaign to support the Body Shop’s effort to ‘Stop Sex Trafficking of Children and Young People’ and to educate those lacking in knowledge.
Background / Considerations
Human trafficking is the third largest and fastest growing criminal industry in the world. It exists all over the world, not just in less economically developed countries. Is everybody aware of the seriousness and existence of this crime? Is there a particular audience that needs educating? Shock tactics?
Mandatory Requirements	Deliverables
To incorporate the No No logo, and stick within the current colour palette.	A campaign that covers a variety of formats in order to allow full coverage of the target audience e.g. mail out, poster, badges.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 3

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Boost
Brief
To identify and promote to a new audience to that will choose Boost as the energy drink of choice.
Background / Considerations
Boost offers a range of performance drinks, which are slightly cheaper than the other leading brands of energy/performance drinks. The current target audience ranges from students to those who are more price conscious? What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
Not to target under 16s. Keep it simple, no need to over complicate the message. Clarity is essential.	A promotional campaign for the present and future that explores a range of formats.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.