Brief 5

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Hangover 2 DVD Promotion
Brief
To design and create a campaign to promote the release of the Hangover 2 DVD.
Background / Considerations
The Hangover and The Hangover 2 are a set of comedy films about a group of 4 male friends and their stag do’s, the third film is currently in talks. How can the promotion capture the humour featured in the film? Visuals? Quote?
Mandatory Requirements	Deliverables
Must capture the humour used throughout the film. Explore quotations in the film in a visual way.	A print and screen based campaign- with the screen based element to comprise of a range of screen savers.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 4

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Body Shop
Brief
To create a campaign to support the Body Shop’s effort to ‘Stop Sex Trafficking of Children and Young People’ and to educate those lacking in knowledge.
Background / Considerations
Human trafficking is the third largest and fastest growing criminal industry in the world. It exists all over the world, not just in less economically developed countries. Is everybody aware of the seriousness and existence of this crime? Is there a particular audience that needs educating? Shock tactics?
Mandatory Requirements	Deliverables
To incorporate the No No logo, and stick within the current colour palette.	A campaign that covers a variety of formats in order to allow full coverage of the target audience e.g. mail out, poster, badges.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 3

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

Boost
Brief
To identify and promote to a new audience to that will choose Boost as the energy drink of choice.
Background / Considerations
Boost offers a range of performance drinks, which are slightly cheaper than the other leading brands of energy/performance drinks. The current target audience ranges from students to those who are more price conscious? What audience demographic may need that extra bit of encouragement to drink Boost? What type of communication will successfully target the audience?
Mandatory Requirements	Deliverables
Not to target under 16s. Keep it simple, no need to over complicate the message. Clarity is essential.	A promotional campaign for the present and future that explores a range of formats.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 2

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

The Partners
Brief
To create the name and brand for the gallery that has the impact to generate positive news, discussion and interest in the concept.
Background / Considerations
Following a pilot scheme of an art gallery in a hospital, there is the chance to extend this concept nationwide to showcase a range of work from some of the UK’s most famous artists. sensitivity – how can the brand suit a diverse group of people from all backgrounds and social spheres? How can the art benefit the patients at a time of medical need? The branding must be clear, and not confused with existing art works around the hospital.
Mandatory Requirements	Deliverables
The brand needs to extend beyond the usual elements of a logo, typeface and colour palette. It must also be approached with sensitivity.	A PDF presentation of the name and branding.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Brief 1

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester
Module Title			Doc. Code	OUGD301

4Creative – TV Show Campaign
Brief
To design and create a promotional campaign advertising the series to be viewed by the mass media.
Background / Considerations
The Skins TV show is about to hit the screens again with a fresh new cast- this time with university students. The show follows a group of 18-24 year olds in Leeds and shows the stresses of coping with university and living alone, but focuses on the partying. What methods of communication does the target audience use? How can the campaign promote the difference between the younger cast from previous seasons with the new older cast?
Mandatory Requirements	Deliverables
Must use the Skins and Channel 4 branding to keep it uniform and recognisable but with a fresh, new, exciting approach.	A campaign that explores and exploits the channels of mass media communication. A trailer/motion graphic showing the new cast.
Studio Deadline	Module Deadline
3 weeks.	14th December 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Work Placement

I was fortunate enough to land myself in a work placement at Urban Feather.
During my time, I asked Kate quite a few questions so I could build a picture in my head of how she has got to where she is now.

Urban Feather is a leading design and marketing agency in North Lincolnshire. Kate Kerr runs the business and has over 9 years industry experience, and started out at a university in Derby doing a degree like me, then she graduated and worked for a small Graphics business in Scunthorpe before leaving to start her own business.

When Kate asked me what I wanted to get out of the experience, I thought asking for another placement would be cheeky, especially on the first day, so I just told her I wanted to learn something new, and overall see how it feels to be a 'Junior' for the day.

I got given the task to produce 8 x A1 posters for the client Chirohealth, a chiropractors in Scunthorpe. This was based on existing imagery and layouts at a much smaller scale, so I did have some artistic license, especially in the bottom section where the contact details were omitted, so I had a play around. This sounds fairly straight forward, although little did I know, I would be doing this in Quark. Software I didn't know how to say let alone use. After some trial and error I eventually go there, and we compressed the images down ready to send off to the client.
This experience was reminiscent of my Year 10 work experience at a design and marketing agency where I was put in front of a Mac and told to use Photoshop - I didn't even know how to switch the Mac on for the first half an hour!

I thoroughly enjoyed my experience, especially as encountering obstacles in Quark made it more exciting and challenging, and it was great that Kate was around to give me some helpful pointers. Something I learnt about was scale, as the original layouts were A4 so they wouldn't have looked right at A1 but with the use of a white board I was able to draft my layout before executing.

When I get a copy of my work back from Kate, I will post it to my blog.

And great news, as I finished for the day, Kate asked me to go back in October half term, or whenever I have a free couple of days. Result.

Live Brief: Addaction

Maxine from Addaction emailed me over the Summer regarding some work she had for me, she wanted a praise and concern form putting together for staff and users of the Addaction services to use. This meant it needed to be clear and concise and easy for the audience to navigate through the form and fill in the details. The original was in Comic Sans with Microsoft Clip Art - basically awful. Basically, this form needed to be completely scrapped and started again.

Due to my gemma@gembobs.co.uk account being deleted without my knowing so, I cannot access the emails to show the original attachment. Here is my version however, its not fantastic, but its clear and uses the company colours, which is what was asked of me.